Protecting the information you share is extremely important to us. Here are some things to know about what we collect, why we collect it, how we use it and with whom we share it with. If you have any queries, please don’t hesitate to contact us.

1. WHY DO WE COLLECT YOUR DATA?

WHEN WE KNOW A BIT ABOUT YOU, WE CAN PROVIDE A BETTER PERSONALISED SERVICE. YOUR PRIVACY IS OUR PRIORITY.

Using your personal information lets us improve our service to you, we can process your requests faster and manage our relationship better. Here are some ways your information may be used:

• ensuring our customer service can contact you easily
• providing information you might have requested
• sending you relevant information about products and services
• measuring the performance of our advertisements
• measuring the performance of our sales and after sales services
• improving our products and services

Subject to your prior consent, we might also use your personal data to:

• send personalised advertising about products and services
• provide personalised customer experiences
• carry out customer satisfaction survey

2. WHAT KIND OF DATA DO WE COLLECT?

YOUR DATA HELPS US MAKE SURE THAT IF WE SEND YOU SOMETHING, IT’S SOMETHING THAT’S RELEVANT TO YOU.

Any information we have is most likely provided by you. For example you may have filled out a form to place an order. It may include:

• personal information (name, address, email and phone number)
• type of request
• origin of the request
• purchase details (car model, products and services requested)
• browsing data on Trodo websites

3. HOW LONG DO WE KEEP YOUR DATA?

The table below outlines the maximum time we keep your personal data. Once the time expires, your data is securely disposed of.  

Purpose	Retention period
Pre-contractual customer relationship management	5 years
Sending relevant information about vehicles and services, measuring performance of our advertisements, sales and after sales services	5 years for customers, 3 years otherwise
Sending personalised advertising about vehicles, products and services and providing personalised customer experiences	5 years for customers, 3 years otherwise
Carrying out customer satisfaction surveys	The duration of the study

4. WHO DO WE SHARE DATA WITH?

We might share your personal information with our partners in order to improve our service such as AUTOERA LTD transfers the personal data necessary for the execution of payments to authorized processor Maksekeskus AS. We make sure that they are as committed as we are to protecting your data and information.

5. WHAT ARE YOUR RIGHTS?

YOU CAN ACCESS YOUR PERSONAL DATA OR REQUEST IT BE DELETED OR MODIFIED AT ANY TIME.

You can object to your data being processed or request its use be restricted.

To make a request or complaint, please email info@autoera.co.uk

Finally, should you feel it necessary, you have the right to lodge a complaint with the Information Commissioner’s Office.